Clothing
Cozy & Colorful Women’s Winter Wool Socks: Luxury Comfort for Every Occasion (Pack of 3-5)
Cozy Blackwatch Tartan Flannel Pajama Pants for Men – Medium
Cozy Blackwatch Tartan Flannel Pajama Pants for Men – Medium Size
Cozy Charcoal Flannel Pajama Pants for Ultimate Comfort
Cozy Classic: Women’s Tartan Flannel Pajama Set in Blackwatch
Cozy Comfort: 5 Pairs of Thermal Wool Crew Socks for Women
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.