Thermoses
STANLEY Quencher H2.0 Tumbler with Handle and Straw 40 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Fuchsia
STANLEY Quencher H2.0: The Ultimate Hydration Companion
Stay Hydrated Anywhere: Ultra-Insulated 40 oz Travel Tumbler with Handle and Straw
Stylish Insulated Wine Glass Tumbler: 16 oz Stainless Steel Mug for All-Day Beverage Enjoyment
Tebery Double-Walled Insulated Coffee Mugs: Perfect Travel Companions for All Your Beverages, 14 Oz Set of 2
Ultimate 40 oz Insulated Tumbler: Leak-Proof Travel Mug for All Beverages, Hot or Cold!
Versatile 12oz Insulated Travel Mug: Keep Your Beverages Hot or Cold on the Go!
Versatile 17oz Insulated Travel Mug for Hot & Cold Beverages
Versatile 20 oz Stainless Steel Insulated Tumbler for Coffee, Tea, and Beer
Versatile Double-Wall Insulated Travel Mug: Perfect for Hot or Cold Beverages on the Go
Versatile Vacuum-Insulated 40 oz Tumbler: The Perfect Travel Mug for Everyone!
Voyager Collection 12oz Insulated Travel Mug in Sea Glass Sage – Perfect for Coffee Lovers On-the-Go
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.